{"title":"Home page","description":null,"products":[{"product_id":"sourdough-starter-kit","title":"The Sourdough Starter Kit","description":"\u003cp\u003eAn active, organically-grown white-flour sourdough starter, packed with the fundamentals you need to wake it up and start baking. The classic place to begin — straightforward, forgiving, and gives you a clean, light crumb.\u003c\/p\u003e\n\u003ch3\u003eWhat's in the kit\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eA live, vigorous white-flour starter culture, sealed in a glass jar.\u003c\/li\u003e\n  \u003cli\u003eAn airtight clip-top jar (Kilner-style) for ongoing storage and feeding — wide-mouthed so you can read the rise.\u003c\/li\u003e\n  \u003cli\u003eA heavy ceramic mixing jug for mixing flour and water cleanly, no scale needed for the basics.\u003c\/li\u003e\n  \u003cli\u003eEnough organic white bread flour to activate the starter and feed it twice — about 250g.\u003c\/li\u003e\n  \u003cli\u003eA printed step-by-step guide written for absolute beginners, with troubleshooting at the back.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eAnyone starting out. The white starter is the most forgiving — it rises predictably, smells pleasant, and produces a loaf you'll recognise from any decent bakery.\u003c\/p\u003e\n\u003ch3\u003eNotes\u003c\/h3\u003e\n\u003cp\u003eThe starter ships dormant and arrives alive. Follow the guide for activation; if it isn't producing bubbles within ten days, contact us and we'll send a replacement, free.\u003c\/p\u003e","brand":"The Sourdough Hub","offers":[{"title":"Default Title","offer_id":64593086546269,"sku":null,"price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1071\/6384\/4957\/files\/photo-1615227233267-193d25d405f7.jpg?v=1777841004"}],"url":"https:\/\/thesourdoughhub.co.uk\/collections\/frontpage.oembed","provider":"The Sourdough Hub","version":"1.0","type":"link"}